haku: @author Curry, D. J. / yhteensä: 5
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| Tekijä: | Curry, D. J. Riesz, P. C. |
| Otsikko: | Prices and price/quality relationships : a longitudinal analysis. |
| Lehti: | Journal of Marketing
1988 : JAN, VOL. 52:1, p. 36-51 |
| Asiasana: | PRICING QUALITY PRODUCT LIFE CYCLE CONSUMER INFORMATION STATISTICAL METHODS |
| Kieli: | eng |
| Tiivistelmä: | The behavior of price and the correspondence between price and quality over time are discussed. Literature about the topic is reviewed. A research programme is described based on three hypotheses derived from product life cycle theory, dynamic pricing policy, and economic information theory. The rationale of the programme is outlined. Brands in 62 durable product forms were examined. The database and the statistical methods used are described. Results strongly confirm the hypotheses that prices converge as well as decrease in real terms. The role of competition and brands entering or exiting a category is analyzed. Promotial expenditures and quality improvements are compared. |
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