haku: @author Laczniak, G. R. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Akhter, S. H. Laczniak, G. R. |
| Otsikko: | The future US business environment with strategic marketing implications for European exporters. |
| Lehti: | European Journal of Marketing
1989 : VOL. 23:5, p. 58-74 |
| Asiasana: | BUSINESS ENVIRONMENT EXPORT MARKETING INTERNATIONAL MARKETING USA EUROPE, WEST MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The views of Fortune 500 vice-presidents of marketing and planning are presented. The market related dimensions examined are listed. Opinions about the competitive situations are outlined. The role of foreign exports to the USA is examined. Technology-related issues are discussed. Structural changes in the marketing mix are highlighted. The composite picture developed from the views helps to identify the strategic business areas that international marketers, especially exporters to the USA, should examine before developing their international marketing strategies. Managerial and marketing implications are summarized. |
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