haku: @author Sturdivant, F. D. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Getz, G. A. Sturdivant, F. D. |
| Otsikko: | The nuts and bolts of formulating differentiation strategy. |
| Lehti: | Planning Review
1989 : SEP/OCT, VOL. 17:5, p. 4-9 |
| Asiasana: | STRATEGIC MANAGEMENT CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Review of a team-oriented approach to differentiation development and the role of the planner in the multifunctional process, outlining the benefits and the shortcomings arising from a failure to differentiate. 5 major dimensions of differentiation. Lost cost. Development strategies. Knowledge-building. Strategy formulation. Role of the strategist or planner and advantages. Five Exhibits cover potential differentiation paths; elements of comprehensive approach; key questions to differentiation; strategy process and transition plan integration. |
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