haku: @author Shan, W. / yhteensä: 5
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| Tekijä: | Shan, W. Visudtibhan, K. |
| Otsikko: | Cooperative strategy in commercializing an emerging technology. |
| Lehti: | European Journal of Operational Research
1990 : JUL 25, VOL. 47:2, p. 172-181 |
| Asiasana: | BIO-TECHNOLOGY INDUSTRY MANUFACTURING INDUSTRY CO-OPERATION MARKETING STRATEGY TECHNOLOGICAL INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | An empirical model is developed examining causes and motives of start-up firms to form cooperative arrangements for commercializing a new technology. Results indicate that a firm's decision to engage in cooperative relationships is a function of its characteristics, its competitive position and its strategic choice. It is suggested that a longitudinal analysis of data is necessary to better capture the direction of causality. |
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