haku: @author Preston, J. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Preston, J. Mercer, A. |
| Otsikko: | The evaluation and analysis of retail sales promotion. |
| Lehti: | European Journal of Operational Research
1990 : AUG 15, VOL. 47:3, p. 330-338 |
| Asiasana: | SALES PROMOTION RETAILING SUPERMARKETS PRICES |
| Kieli: | eng |
| Tiivistelmä: | A case study documents research carried out for a chain of medium sized supermarkets who sought to improve promotional decision making by making use of data available from the installation of electronic point of sale terminals. A methodology for evaluating price promotions is provided and the effectiveness of promotional tools such as off-shelf display and price reduction is explored through the analysis of historic sales data. |
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