haku: @author Shanley, M. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Fombrun, C. Shanley, M. |
| Otsikko: | What's in a name? Reputation building and corporate strategy |
| Lehti: | Operations Research
1990 : JUN, VOL. 33:2, p. 233-258 |
| Asiasana: | CORPORATE IMAGE CORPORATE STRATEGY COMPETITION BUSINESS INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Firms compete for reputational status. Reputations are interpreted as the outcome of a competitive process in which firms signal their key characteristics to constituents to maximise their social status. Publics construct firms' relative reputations from available ambiguous information signals about firms' activities originating from the firms themselves, from the media, or from other monitors. Therefore specific hypotheses are proposed relating assessments of reputation to various informational signals about firms' relative structural positions within organizational fields emanating from firms and their |
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