haku: @author Schrape, K. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Schrape, K. |
| Otsikko: | Entwicklungstendenzen im TV-Werbemarkt Alternativen auf Pruefstand |
| Lehti: | Markenartikel
1991 : JAN, VOL. 52:1, p.2-6 |
| Asiasana: | ADVERTISING ADVERTISING MEDIA MEDIA SELECTION TELEVISION RECEIVERS INDUSTRY |
| Kieli: | ger |
| Tiivistelmä: | The author describes the development trends in television advertisement market. He investigates the tendencies since 1985 in both parts of united Germany, compares past prognosticated values with the facts and estimates the forthcoming development until 2000. |
SCIMA