haku: @author Unger, F. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Unger, F. |
| Otsikko: | Auch Exclusiv-Produkte brauchen Werbung in Massen-Medien Schadet das wirklich ihrem Image? |
| Lehti: | Marketing Journal
1991 : APR/MAY, VOL. 4:2, p.136-137 |
| Asiasana: | ADVERTISING ADVERTISING MEDIA TELEVISION ADVERTISING MARKETING CORPORATE IMAGE |
| Kieli: | ger |
| Tiivistelmä: | The author, an advertisement expert states that as mass products several times develop out of exclusive products, that is why it does not really hurt the image of a high value product if it is advertised in the media. Negative effects are not to be expected either. |
SCIMA