haku: @author Homburg, C. / yhteensä: 50
viite: 40 / 50
| Tekijä: | Homburg, C. Garbe, B. |
| Otsikko: | Industrielle Dienstleistungen als Managementherausforderung. |
| Lehti: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:6, p. 31-35 |
| Asiasana: | SERVICE MANAGEMENT SERVICE MARKETING COMPETITIVE ADVANTAGE QUALITY PRICE POLICY |
| Kieli: | ger |
| Tiivistelmä: | In view of the technical stalemate in numerous branches of industry, new ways will have to be sought to build up the competitive advantages. The use of industrial services is a promising approach. However, the management frequently operates such services in a half-hearted and unprofessional manner, so that expected success does not result. |
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