haku: @author Homburg, C. / yhteensä: 50
viite: 30 / 50
| Tekijä: | Homburg, C. Werner, H. |
| Otsikko: | Situative Determinanten relationalen Beschaffungsverhaltens |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1998 : VOL. 50:11, p. 979-1009 |
| Asiasana: | PURCHASING SUPPLIERS CONSUMER BEHAVIOUR GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Recently new concepts in purchasing literature are getting more important. Among other issues - such as a more strate- gic role for purchasing - a change in the relationship with suppliers is postulated. Relationships between suppliers and buyers should become more relational. This article analyzes whether the postulated change in buyer-supplier-relation- ships can be observed among buyers and suppliers of industrial goods in Germany. Furthermore, it is analyzed what factors lead to relational purchasing behavior. Using methods of multivariate analysis, different patterns of pur- chasing behavior can be identified. One of these patterns is a strictly relational purchasing behavior. |
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