haku: @author Bickerstaffe, G. / yhteensä: 50
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| Tekijä: | Bickerstaffe, G. |
| Otsikko: | Because the world is round it turns on strategy |
| Lehti: | Global focus: the EFMD business magazine
2008 : VOL. 2:3, p. 24-27 |
| Asiasana: | corporate strategy globalization |
| Vapaa asiasana: | interviews |
| Kieli: | eng |
| Tiivistelmä: | This article presents an interview with Pankaj Ghemawat, arch-proponent of 'semiglobalisation' as the real challenge for international corporate strategy. He says that the world economy is not truly integrated and is unlikely to be so for decades, if ever. |
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