haku: @indexterm COMPETITOR ANALYSIS / yhteensä: 50
viite: 40 / 50
| Tekijä: | Garsombke, D. J. |
| Otsikko: | International competitor analysis. |
| Lehti: | Planning Review
1989 : MAY/JUN, VOL. 17:3, p. 42-47 |
| Asiasana: | COMPETITOR ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | A practical guide to organizing an analysis system and key sources to gather international competitive intelligence on competition from foreign firms entering US markets and US firms penetrating foreign markets. Three examples of competitor analysis /CA/. Factors underlying use of international CA and characteristics. The systematic approach. Source credibility. 5 steps to international CA. Critical issues for the future. An Exhibit makes a comparison of a US firm with its competitors in the Malaysian market. |
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