haku: @indexterm COMPETITOR ANALYSIS / yhteensä: 50
viite: 36 / 50
| Tekijä: | Gaitanides, M. Westphal, J. |
| Otsikko: | "Nachfragemacht" und Erfolg. |
| Lehti: | Zeitschrift für Betriebswirtschaft
1990 : FEB, VOL. 60:2, p. 135-153 |
| Asiasana: | BARGAINING TRADE RETAILING COMPETITOR ANALYSIS MANUFACTURING INDUSTRY |
| Kieli: | ger |
| Tiivistelmä: | The reason for the study was the increase in bargaining power of the retail sales organizations. The authors assume that this development would have a negative effect on the manufacturer's success. However, the results show that the horizontal terms of competition and the vertical competitive strategies influence the performance of the manufacturers. In the paper a model is developed that should account for the interdependence of market structure and enterprise success. The model is a comparison of different variable structures. |
SCIMA