haku: @freeterm MULTINATIONALE UNTERNEHMEN, / yhteensä: 51
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| Tekijä: | Garten, J. E. |
| Otsikko: | Troubles ahead in emerging markets. The opportunities in emerging markets are huge, so are the risks (Marktbeobachtung) |
| Lehti: | Harvard Business Review
1997 : MAY-JUN, VOL. 75:3, p. 38-41,44,46,48,50 |
| Asiasana: | |
| Vapaa asiasana: | MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE, MARKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | Emerging markets are indeed the new frontier. But, like all frontiers they present a mix of opportunity and risk. And businesses in the industrialized world may not be sober enough about the likely turmoil ahead. To mitigate the risks, multinational companies must learn to anticipate and respond to upcoming political and economic disruptions. And they must remain open to opportunities for cooperation between private and public sectors in emerging markets. |
SCIMA