haku: @indexterm Synergy / yhteensä: 51
viite: 16 / 51
| Tekijä: | Samli, A.C. Shaw, E.H. |
| Otsikko: | Achieving managerial synergism: balancing strategic business units and profit centers |
| Lehti: | Journal of Market-Focused Management
2002 : MAR, VOL. 5.1, p. 59-73 |
| Asiasana: | STRATEGIC MANAGEMENT SYNERGY |
| Vapaa asiasana: | ORGANIZATIONAL UNITS |
| Kieli: | eng |
| Tiivistelmä: | Much of the marketing and management literature emphasizes the importance of Strategic Business Units (SBUs) as an organizational unit in developing market power or competitive advantage. On the other hand, the accounting literature puts special emphasis on Profit Centers (PCs) as an organizational unit. Are these two organizational units related? If so, how? This article makes a critical distinction between the two concepts. |
SCIMA