haku: @indexterm on-line information retrieval / yhteensä: 51
viite: 4 / 51
| Tekijä: | Biyalogorsky, E. Naik, P. |
| Otsikko: | Clicks and mortar : The effect of on-line activities on off-line sales |
| Lehti: | Marketing Letters
2003 : VOL 14:1, p. 21-32 |
| Asiasana: | INTERNET MARKETING ON-LINE INFORMATION RETRIEVAL |
| Kieli: | eng |
| Tiivistelmä: | Retailers feared that on-line activities would impact off-line sales, and they did not extend their business to Internet immediately. To ease the impacts of this switch, the authors of this article develop a method which gives available market data to retailers. This precending method eases to understand which off-line sales are cannibalized by on-line sales. |
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