haku: @indexterm Corporate forecasting / yhteensä: 51
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| Tekijä: | Gasser, Th. P. |
| Otsikko: | Visionen fuer ABB = Visions for ABB (!Asea Brown Boveri AG) |
| Lehti: | Unternehmung
1990 : APR, VOL. 44:2, p. 120-127 |
| Asiasana: | PRODUCTS MARKETS CORPORATE FORECASTING MANAGEMENT PHILOSOPHY ENVIRONMENT INTERNATIONALIZATION |
| Kieli: | ger |
| Tiivistelmä: | Asea Brown Boveri AG (ABB) began to develop corporate visions in the middle of the eighties. The vision for 2000 has been implemented in 1987. "Hardware" and "software" components of the visions have been determined. The hardware components consist of structures existing in the systems of markets and products. The software components help to make the environment transparent and the communication with the environment effective. The necessary corporate capabilities for the near future are determined. The upholding elements of ABB's management philosophy are reviewed. Some "Centers of Excellence" are identified. The impact of globalization on ABB is examined. The ABB's economic - business - objectives and social mission are summarized. |
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