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| Tekijä: | Reger, R.K. Huff, A.D. |
| Otsikko: | Strategic groups: a cognitive perspective (Branchen) |
| Lehti: | Strategic Management Journal
1993 : FEB, VOL. 14:2, p. 103-124 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | In 1972 Hunt introduced the term 'strategic group' to describe the 'symmetry of operation' he observed in the appliance industry. Although no formal definition is universally accepted, a 'strategic group' continues to be commonly defined as a group of firms within the same industry making similar decisions in key areas. This research shows that industry participants share perceptions about strategic commonalities among firms, and that participants cluster competitors in subtle ways not reflected in extant academic research on strategic groups. |
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