haku: @freeterm Unternehmensstrategie / yhteensä: 518
viite: 404 / 518
| Tekijä: | Cummings, S. |
| Otsikko: | The first strategists |
| Lehti: | Long Range Planning
1993 : JUN, VOL. 26:3, p. 133-135 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the origin of strategy through examining the first strategists, the Athenian 'strategoi', whose title is derivative of our term strategy. In so doing the author hopes to resuscitate a 'dead', but insightful, metaphor for business strategy. |
SCIMA