haku: @freeterm Unternehmensstrategie / yhteensä: 518
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Tekijä: | Tang, M. J. Thomas, H. |
Otsikko: | Developing theories of strategy using dominance criteria (Entscheidungskompetenz) |
Lehti: | Journal of Management Studies
1994 : MAR, VOL. 31:2, p. 209-224 |
Asiasana: | |
Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
Kieli: | eng |
Tiivistelmä: | This article argues that there is a decision hierarchy in a firm, and defines strategy as the highest level decision in the hierarchy. Consequently, strategy has to exhibit vertical, horizontal, and dynamic dominance. A vertically dominant strategy determines other decisions of a firm. A horizontally dominant strategy seeks to optimize the value of the firm. Dynamic dominance implies that strategy affects the subsequent decisions of a firm over a period of time. If a comprehensive theory of strategy cannot be developed, development should be directed towards integrating behavioural and economic approaches. |
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