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| Tekijä: | Fiegenbaum, A. Thomas, H. |
| Otsikko: | Strategic groups as reference groups: theory, modeling and empirical examination of industry and competitive strategy (Unternehmenskooperation) |
| Lehti: | Strategic Management Journal
1995 : SEP, VOL. 16:6, p. 461-476 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Previous studies on strategic groups focused mainly on their static characteristics to test the theory of strategy groups and intraindustry performance differences. This study takes a longitudinal, dynamic perspective and describes the forces driving strategic group membership and structural evolution. It proposes that a strategic group acts as a reference point for group members in formulating competitive strategy. The results suggest that this is correct and that predictions of firm strategies and industry/group structures may be successfully derived. |
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