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| Tekijä: | Cummings, S. Davies, J. |
| Otsikko: | Mission, vision, fusion (Unternehmensziel) |
| Lehti: | Long Range Planning
1994 : DEC, VOL. 27:6, p. 147-150 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Most successful companies have a mission , or they have a vision, or they have both. What is the difference between a mission and a vision? Which is preferable, most potent, most enduring? Mission and vision are different, but different in a way which renders them neither mutually exclusive nor in competition, but complementary. It is argued that mission and vision are in fact two sides of the same coin and can and should be fused. |
SCIMA