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| Tekijä: | |
| Otsikko: | Creating strategic alliances which endure (Unternehmenskooperation) |
| Lehti: | Long Range Planning
1996 : JUN, VOL. 29:3, p. 346-357 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Despite the documented growth of alliances on a global basis, managers focus too much attention on questions of alliance formation and too little attempting to understand the process of alliance management. This research reports the results of an in-depth analysis of a number of international alliances. The authors demonstrate that successful alliances depend both on business and interpersonal relationships , and that the demands of each varies over the alliance's lifecycle. |
SCIMA