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| Tekijä: | Burke, L. Logsdon, J. M. |
| Otsikko: | How corporate social responsibility pays off (Unternehmerische Sozialverantwortung) |
| Lehti: | Long Range Planning
1996 : AUG, VOL. 29:4, p. 495-502 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | This paper examines social responsibility programmes which create strategic benefits for firms. The authors identify 5 strategy dimensions which help to assess the value created for the firm by CSR programmes. Guidelines for managers to incorporate these dimensions into a strategic analysis of their social responsibility are presented to encourage more support for these mutually beneficial programmes. |
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