haku: @freeterm Unternehmensstrategie / yhteensä: 518
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| Tekijä: | Nicoson, R. D. |
| Otsikko: | Growing pains. A Harvard Business Review case-study (Unternehmenswachstum) |
| Lehti: | Harvard Business Review
1996 : JUL-AUG, VOL. 74:4, p. 20-21,26-28,30,32-36 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | For years, Waterway has known only slow growth in its canoe business, but, whith its expansion into kayaks and the arrival on a supersalesperson, the company has experienced a stunning growth spurt. Waterway's CEO faces the likelihood that his compensation plan may not hold this star performer. But perhaps his real problem is that he has an uncertain vision of Waterway's future. In advising him on possible future directions, experts highlight the significance of the ancient admonition "know thyself". |
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