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Tekijä: | Kumar, N. |
Otsikko: | The power of trust in manufacturer/retailer relationships (Unternehmenskooperation) |
Lehti: | Harvard Business Review
1996 : NOV-DEC, VOL. 74:6, p. 92,94-95,97-106 |
Asiasana: | |
Vapaa asiasana: | INDUSTRIEBETRIEBE, EINZELHANDELSBETRIEBE UNTERNEHMENSSTRATEGIE |
Kieli: | eng |
Tiivistelmä: | In the past, manufacturers dominated retailers. Now retailers often dominate manufacturers. But is the power game the best model for manufacturer/retailer relationships? Quite the contrary. The author has discovered that unleashing the power of trust in manufacturer/retailer relationships holds great benefits for both parties. Trust takes time and effort, but even old adversaries such as Procter & Gamble Company and Wal-Mart Stores testify that the results are worth it. |
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