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| Tekijä: | Andreasen, A. R. |
| Otsikko: | Profits for non-profits: find a corporate partner (Unternehmenskooperation) |
| Lehti: | Harvard Business Review
1996 : NOV-DEC, VOL. 74:6, p. 47-50,55-59 |
| Asiasana: | |
| Vapaa asiasana: | DIENSTLEISTUNGSBETRIEB, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Many companies have what non-profits need: resources. Many non-profits have what companies need: a good image. But the fact is that non-profit organizations may be putting themselves at great risk when they join forces with profit organizations. The author of this article argues that non-profit managers can help their organizations avoid many of the risks and reap the rewards of cause related marketing alliances by developing a strategy for finding the right corporate partners instead of waiting for companies to find them. |
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