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| Tekijä: | Burton, S. Andrews, J. C. Netemeyer, R. G. |
| Otsikko: | Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad |
| Lehti: | Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247 |
| Asiasana: | Advertising research Brand valuation Nutrition Consumer attitudes |
| Kieli: | eng |
| Tiivistelmä: | How potentially misleading ads may affect consumer judgements and attitudes? This study examines the effects of two types of nutrition claims that are potentially misleading to consumers and the presence of a disclosure statement that seeks to remedy this potential misleadingness. We propose and test predictions that inclusion of a disclosure statement in an ad has stronger effects on consumer evaluations for some types of nutrition claims than others. An understanding on effects on brand and ad attitudes is relevant to marketing and advertising researchers interested in persuasion and potentially deceptive advertising, policy makers, and applied marketers of food products. |
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