haku: @indexterm NUTRITION / yhteensä: 52
viite: 10 / 52
| Tekijä: | Baltas, G. |
| Otsikko: | Effects of Nutrition Information on Consumer Choice |
| Lehti: | Journal of Advertising Research
2001 : MAR-APR, VOL. 41:2, p. 57-63 |
| Asiasana: | NUTRITION CUSTOMERS CONSUMER CHOICE |
| Kieli: | eng |
| Tiivistelmä: | This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior. It approaches the effects of nutrition characteristics and interpersonal differences in consumer response through discrete choice analysis. Individual brand-choice decisions are shown to depend on the disclosed information in a way that varies across consumers and nutrition attributes. The paper extends existing research by examining behavioral outcomes and illustrating an analytical approach to nutrition information effects. The author provides a discrete choice analysis of consumer response to on-pack nutrition information, recognizing heterogeneous evaluation of nutrition characteristics. |
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