haku: @indexterm international capital market / yhteensä: 53
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| Tekijä: | Farley, J.U. Hayes, A.F. Kopalle, P.K. |
| Otsikko: | Choosing and upgrading financial services dealers in the US and UK |
| Lehti: | International Journal of Research in Marketing
2004 : VOL. 21:4, p.359-375 |
| Asiasana: | Business-to-business Financial markets International capital market Marketing mix |
| Kieli: | eng |
| Tiivistelmä: | The paper concentrates on understanding the impact of marketing mix on choosing and upgrading business-to-business financial services dealers. It provides a comparative analysis of the effectiveness of marketing mix variables in determining choice of dealers and how a utilized dealer may achieve the sought-after status of being among the top three dealers of a customer. |
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