haku: @author Smith, M. / yhteensä: 54
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| Tekijä: | Hassay, D. Smith, M. |
| Otsikko: | Compulsive buying: an examination of the consumption motive |
| Lehti: | Psychology & Marketing
1996 : DEC, VOL. 13:8, p. 741-752 |
| Asiasana: | MARKETING PSYCHOLOGY CONSUMPTION |
| Kieli: | eng |
| Tiivistelmä: | Recently, attempts to define the scope of compulsive buying which is a form of aberrant consumer behavior, have resulted in a proliferation of consumption behaviors identified as manifestations of compulsive consumption. This study adopts the definition framework presented by Nataraajan and Goff (1992) to generate and test hypotheses concerning one particular form of compulsive consumption: compulsive buying. Specifically, the study examined consumption behaviors, hypothesized to be exhibitive of consumers' consumption motives, as a method of differentiating compulsive from noncompulsive buyers. |
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