haku: @author Smith, M. / yhteensä: 54
viite: 12 / 54
| Tekijä: | Smith, M. Kohn, R. Mathur, S. K. |
| Otsikko: | Bayesian semiparametric regression: an exposition and application to print advertising data |
| Lehti: | Journal of Business Research
2000 : SEP, VOL. 49:3, p. 229-244 |
| Asiasana: | Bayesian statistics Probability Regression analysis Marketing management |
| Kieli: | eng |
| Tiivistelmä: | The article introduces a highly flexible Bayesian regression approach to the marketing literature that addresses such issues. |
SCIMA