haku: @indexterm Advertising campaigns / yhteensä: 54
viite: 37 / 54
| Tekijä: | Henderson Britt, S. |
| Otsikko: | Are so-called successful advertising campaigns really successful? |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 25-31 |
| Asiasana: | ADVERTISING AGENCIES ADVERTISING CAMPAIGNS SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | This analysis of "proofs of success" for 135 campaigns by 40 advertising agencies shows that almost none of the agencies really knew, or even could know, whether or not their campaigns were successful. |
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