haku: @indexterm Advertising campaigns / yhteensä: 54
viite: 33 / 54
| Tekijä: | Brooks, V. |
| Otsikko: | Exploitation to engagement : The role of market research in getting close to niche targets |
| Lehti: | International Journal of Market Research
2003 : VOL 45:3, p. 337-354 |
| Asiasana: | CASE STUDIES ADVERTISING CAMPAIGNS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article concerns a case study of an advertising campaign for basketball brand. Article argues that the marketing process produces the best results in tarket marketing when involvement is holistic. Article was a joint winner at the 2003 Market Research Society conference the Best presentation award. |
SCIMA