haku: @indexterm Advertising campaigns / yhteensä: 54
viite: 31 / 54
Tekijä: | Cook, L. |
Otsikko: | Econometrics and integrated campaigns |
Lehti: | Admap
2004 : JUN, VOL. 39:6 (451), p. 37-40 |
Asiasana: | advertising campaigns econometrics |
Kieli: | eng |
Tiivistelmä: | What can econometrics tell about an integrated campaign, and how does it do it? Get the low-down from a real expert - and see how it can be done. |
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