haku: @indexterm ADVERTISING CAMPAIGNS / yhteensä: 54
viite: 28 / 54
| Tekijä: | Beaumont-Griffin, T. Sutton, A. |
| Otsikko: | To buzz or not to buzz? That is the question |
| Lehti: | Admap
2005 : OCT, VOL. 40:9, (465), p. 28-30 |
| Asiasana: | advertising campaigns car industry cars |
| Vapaa asiasana: | word-of-mouth |
| Kieli: | eng |
| Tiivistelmä: | This article explains how well-planned buzz helped launch a radical new car, and how such results may be measured. |
SCIMA