haku: @indexterm CABLE TELEVISION / yhteensä: 54
viite: 39 / 54
| Tekijä: | |
| Otsikko: | Special Cable issue : marketing, advertising and technology. |
| Lehti: | Journal of Advertising Research
1983 : AUG-SEP, VOL. 23:4, p. 8-59 |
| Asiasana: | CABLE TELEVISION TELEVISION ADVERTISING CHANGE CONSUMER BEHAVIOUR ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA