haku: @indexterm cable television / yhteensä: 54
viite: 39 / 54
Tekijä: | |
Otsikko: | Special Cable issue : marketing, advertising and technology. |
Lehti: | Journal of Advertising Research
1983 : AUG-SEP, VOL. 23:4, p. 8-59 |
Asiasana: | CABLE TELEVISION TELEVISION ADVERTISING CHANGE CONSUMER BEHAVIOUR ADVERTISING RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA