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| Tekijä: | Corkindale, D. |
| Otsikko: | Measuring the sales effectiveness of advertising : the role of ADLAB in the UK. |
| Lehti: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 29-49 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE ADVERTISING RESEARCH CABLE TELEVISION TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA