haku: @indexterm CABLE TELEVISION / yhteensä: 54
viite: 28 / 54
| Tekijä: | |
| Otsikko: | Cable television. |
| Lehti: | Market Research Great Britain
1987 : MAY, VOL. 27, p. 1-6 |
| Asiasana: | CABLE TELEVISION UNITED KINGDOM MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The general situation on the UK cable television market is described. The debates about the probable outcomes are summarized. The historic development of the market is outlined. Problems of the British industry are delaying growth. Home policy is compared with that of the USA. Market share is estimated and found to be surprisingly high. Predictions of growth are presented to 2000. Channels are listed and described. The role of the cable in marketing is described. Mistakes made in broadcasting policy are summarized. The next five year period is expected to be a time of unprecedented capital expenditure upon cable development. |
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