haku: @indexterm CABLE TELEVISION / yhteensä: 54
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| Tekijä: | Howard, D. G. Ryans, J. K. |
| Otsikko: | The probable effect of satellite TV on agency/client relationships. |
| Lehti: | Journal of Advertising Research
1988 : DEC-1989 JAN, VOL. 28:6, p. 41-46 |
| Asiasana: | ADVERTISING AGENCIES CABLE TELEVISION CLIENTS |
| Kieli: | eng |
| Tiivistelmä: | A recent study conducted among European advertising executives focused on many of the key dimensions of satellite TV advertising and its impact on MNC marketers, and the possible changes in the agency-client relationship. The research reveals that we can expect to see a much greater emphasis on the visual aspects of communication in future international advertisements. The respondents felt that the single most difficult obstacle to international advertisement is language barrier. |
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