haku: @indexterm DEMAND FUNCTIONS / yhteensä: 55
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| Tekijä: | Norton, J. A. Bass, F. M. |
| Otsikko: | Evolution of technological generations: the law of capture. |
| Lehti: | Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 66-77 |
| Asiasana: | INNOVATION NEW PRODUCTS DIFFUSION DEMAND FUNCTIONS |
| Kieli: | eng |
| Tiivistelmä: | In many industries, new products replace old ones at a dizzying speed, managers who try to keep up by forecasting accurately and planning appropriately face an increasingly difficult task. A model is developed and empirically tested that validates the relationships between successive product generations and demand. Detailed quantitative data and graphs are included that show that the model accurately predicted the outcomes of introductions of various product types - computer products, pharmaceuticals, and recording media. The lawlike behaviour of demand between successive technology generations is called the "Law of Capture" - that the manner in which the latest technology generation takes over demand from an earlier one is in essence universal. |
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