haku: @author Brown, M. / yhteensä: 55
viite: 18 / 55
| Tekijä: | Brown, M. |
| Otsikko: | A green piece of the action |
| Lehti: | Management Today
1997 : MAY, 5, p. 84-88 |
| Asiasana: | MANAGEMENT ECONOMICS PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | The withdrawal of niche green products from supermarkets shows how far the mainstream has adopted environmental thinking. The obvious conclusion to draw is that green consumerism has run out of steam. It is obvious but wrong. Products sold primarily on the back of their greenness are certainly less popular than they were, but not because consumers have turned their backs on the environment. The real explanation is that the makers of the main brands have successfully donned the niche players' clothes. |
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