haku: @author Brown, M. / yhteensä: 55
viite: 10 / 55
Tekijä: | Brown, M. Pope, N. Voges, K. |
Otsikko: | Buying or browsing? An exploration of shopping orientation and online purchase intention |
Lehti: | European Journal of Marketing
2003 : VOL. 37:11-12, p. 1666-1684 |
Asiasana: | CONSUMER BEHAVIOUR CUSTOMERS INTERNET MARKETING RETAILING SHOPPING |
Kieli: | eng |
Tiivistelmä: | In marketing has been widely researched consumer selection of retail patronage mode. Shopping orientation have been segmented by several researchers. Only a few researcher have examined Internet shoppers and applied methods to the Internet shopping. There is a belief that Internet shoppers are primarily motivated by convenience, but he authorĀ“s of this article show that this belief is not true; consumersĀ“ fundamental shopping orientations have no significant impact on their productivity to purchase products online. |
SCIMA