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| Tekijä: | Chang, K. Lu, Y-N. |
| Otsikko: | The effects of consumer ethic beliefs and interdependent self-construal on purchasing counterfeit product behaviors |
| Lehti: | Journal of international marketing and marketing research
2008 : FEB, VOL. 33:1, p. 45-56 |
| Asiasana: | Asia China Taiwan consumer behaviour purchasing ethics products piracy |
| Vapaa asiasana: | counterfeit products |
| Kieli: | eng |
| Tiivistelmä: | This study explores the relationships btw. consumer ethic beliefs and interdependent self-construal on purchasing counterfeit product (henceforth as: c-f-pds.) behaviours. Analyzed data were collected using questionnaires survey from consumers of Taiwan (here as: T.) and Mainland China (as: M-C.) It is found that T. consumers with strong active beliefs as to benefiting (as: s-a-b-b.) from a questionable action are inclined to purchasing c-f-pds. M-C. consumers with s-a-b-b. from illegal activity will not only purchase c-f-pds. for themselves but also encourage others to do so. Suggestions on how to suppress purchasing c-f-pds. behaviour are provided. |
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