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| Tekijä: | Murry, J.P. jr. Lastovicka, J.L. Singh, S.N. |
| Otsikko: | Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects |
| Lehti: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 441-451 |
| Asiasana: | MEDIA RESEARCH TELEVISION RECEIVERS INDUSTRY ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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