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Tekijä: | MacInnis, D.J. Park, C.W. |
Otsikko: | The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads |
Lehti: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173 |
Asiasana: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS MUSIC |
Kieli: | eng |
Tiivistelmä: |
SCIMA