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| Tekijä: | Calder, B. J. Sternthal, B. |
| Otsikko: | Television commercial wearout: an information processing view. |
| Lehti: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 173-186 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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