haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Winer, R. S. |
| Otsikko: | A longitudinal model to decompose the effects of an advertising stimulus on family consumption. |
| Lehti: | Management Science
1980 : JAN, VOL. 26:1, p. 78-85 |
| Asiasana: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA