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| Tekijä: | Cosgrove, M. |
| Otsikko: | Roadblocks to new business development |
| Lehti: | Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.53-57 |
| Asiasana: | COMPANY FORMATION DEVELOPMENT OIL INDUSTRY MULTINATIONAL COMPANIES STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | By what process can a mature company attempt to create a growth portfolio of new businesses? A process followed by the manufacturing and distribution division of a major international oil company is outlined. The goal of creating a portfolio of new business had a proper long-term view, but it failed because of a poor short-term operating strategy. |
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